Master Class: Frameworks for Building and Sustaining Competitive Advantage

We cordially invite you to attend our Master Class on Frameworks for Building and Sustaining Competitive Advantage, in Shenzhen on November 27th 2018.

In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President-Designate (European) Professor Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:

  • Intense competition coming from multiple sources;  
  • Boundaries of competition becoming more blurred;  
  • Technological breakthroughs appearing at rapid speed;  
  • Demographic shifts creating profound impact;  
  • Social media changing market landscapes.

Using case studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Prof. Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.

Event Details

Date: 19:00 to 21:30, November 27, 2018
Location: Futian Shangri-La, Shenzhen
Language: English


18:30 - 19:30 Registration & Networking
19:30 - 19:45 Welcome & Programme introduction
19:45 - 21:15 Lecture by Dr. Dipak C. Jain
21:15 - 22:00 Networking

About the Speaker

顾纯元Dr. Dipak C. Jain
President-Designate (European)
Professor of Marketing Global Advisor, CEIBS

Dr. Dipak C. Jain is the European President and Professor of Marketing at CEIBS. He is a globally recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.